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Boyum ITPerfion PIM · Multi-market brands

One record, every language ready for every market

For brands selling in several countries, Perfion PIM keeps every language beside the master record, with machine translation, glossaries and spell checking, and feeds each market from the same source.

  • Content held per language, translated with DeepL or Google Translate
  • Market prices in Shopify and store views in Magento
A product record at the centre, held in every language with machine translation, glossaries and spell checking, and publishing to markets and store views.
  • 2translation engines: DeepL and Google Translate
  • 7Azure regions for Perfion SaaS
  • 1glossary per language combination
Sound familiar?4 signs your markets are out of step
  • Translations live in spreadsheets and are pasted into each system by hand.
  • Brand and technical terms are translated differently in every market.
  • A product launches in one market weeks before the others catch up.
  • Nobody can say which language versions are complete.

One record per product, held in every language, addresses all four.

For multi-market brands

You sell in many languages. Your product data should speak them all.

Every new market multiplies the work: names, descriptions and specifications in another language, kept in step with the source.

Perfion holds every language in the same record, translated with machine translation and your own glossaries, and checked for spelling in every language.

Book an assessment
How Perfion handles languages

Built for languages and markets

Every language in the same record, with tools that keep translations consistent.

  • Languages

    Content per language

    Names, descriptions and other localisable features held per language, edited side by side in the grid.

    Read the guide: Features and Configurations
  • Translate

    Machine translation

    Translate with DeepL or Google Translate. Translation is switched on in settings with your API key.

    Read the guide: Languages and Translation
  • Glossary

    Glossaries

    DeepL glossaries keep brand and technical terms consistent, one glossary per language combination.

  • Spelling

    Spell checking

    Spell checking across all active languages, with central custom dictionaries per language.

    Read the guide: Languages and Translation
  • Rights

    Rights per language

    User rights can be set per language, so each market team edits only its own languages.

  • Markets

    Market channels

    Shopify market prices and translations, and Magento websites and store views, from the same record.

    Read the guide: E-commerce Connectors
Try it

One product, five languages

Switch languages and see the same record speak to each market, with your glossary term kept in every language.

Choose a language

The same product record, held in five languages. Machine translation is a starting point for your market teams to review.

Translate with DeepLGlossary keeps FAM Pro
Product record FAM-400-SSOne record, five languages
EN · Master language

FAM Pro stainless steel pump, 400 mm

Built for continuous industrial duty. Easy to service.

Material
Stainless steel
Voltage
230 V
Warranty
2 years
Glossary term kept: FAM ProSpell check: English

An illustration, not a live system. The product and translations are examples. In Perfion, translation uses your own DeepL or Google Translate API key.

PACE · World first 2025Work on a real system, not an illustration.PACE, the world's first Boyum Partner Center of Excellence, is hosted in the cloud for evaluation and proof-of-concept work. Bring your own languages and markets. Ask for a PACE session
From record to market

Translated once, published per market

When a translation is added to the record, every market channel that uses that language is fed from it.

Product recordFAM-400-SS
  • Name (EN)FAM Pro pump
  • Name (FR)Pompe FAM Pro
  • Name (DE)Not translatedFAM Pro Pumpe
  • GlossaryFAM Pro kept
  • Spell checkOK

German added once

  • Shopify · German market
    Updated
  • Magento · German store view
    Updated
  • German datasheet
    Updated

Illustration: values and outputs are examples.

  • Languages in the gridAdd languages to the grid to edit localised features side by side.
  • Language codesPerfion and Microsoft language codes, including regional variants such as several Arabic locales.
  • Sana stores as channelsEach Sana Commerce store is set up as a channel, so several stores run from one record.
Translate with
  • DeepL
  • Google Translate
  • DeepL glossaries
  • Spell check
EU Digital Product Passport

Selling into the EU? Get the passport data in order

Under the EU’s Ecodesign for Sustainable Products Regulation (ESPR, Regulation (EU) 2024/1781), Digital Product Passports are being brought in category by category. The rules follow where a product is sold, not where it is made, so they reach exporters from India too. Batteries come first, under their own regulation (EU) 2023/1542, with the battery passport from 18 February 2027.

Perfion holds the passport data in one record, including market-specific certificates and documentation, in every language you sell in, with version history and an audit trail.

Perfion manages the passport data. Issuing the passport itself, such as its QR code, is a separate step, and we plan it with you in the assessment.

Illustration: the passport data Perfion can hold for a product, from material composition to version history.
Source to market

From one language to every market

How a product reaches every market with Perfion in the middle.

Perfion · Market flow

One product, five steps to every market

Every language lives in the same record, so nothing is copied between systems.

Your flow will differ. The assessment maps your actual steps, systems and owners before anything is configured.

Map your flow in an assessment
  1. AuthorMaster languageName, description and specifications written once in the master language.Master ready
  2. TranslateMachine translationDeepL or Google Translate fills each language, with your glossary terms kept.Draft translations
  3. ReviewReview and spell checkMarket teams review their own languages, with spell checking per language.Reviewed
  4. ApproveActive versionStaging keeps a draft until it is ready; then the active version goes live.Ready to publish
  5. PublishEvery marketShopify markets, Magento store views and Sana stores fed from the same record.Live in every market
Perfion customer stories

Perfion at work across markets and languages

Customer stories published by Boyum IT Solutions, the company behind Perfion. Each one links to the full story on Boyum’s website.

  • Boyum IT customer story

    Watson-Marlow

    Pump manufacturer · United Kingdom

    5 minto update a data sheet in 21 languages, down from 2–3 hours

    5,300 part numbers, 40+ websites and 9,000 data sheets fed from one product record.

    “Making the same change in Perfion takes 5 minutes – and the accuracy of our customer-facing data is much greater.”

    Watson-Marlow Fluid Technology Group
    Read the full story on Boyum IT: Watson-Marlow (opens in a new tab)
  • Boyum IT customer story

    AVK

    Valve manufacturer · 20 websites, 28 languages

    28languages across 20 websites and two online shops

    50,000 SKUs; price lists and data sheets produced in the languages each market needs.

    “Perfion is extremely suitable for versioning and language versioning, but what I like most is its flexibility.”

    Rune Boa Nielsen, Project Manager, AVK Holding A/S
    Read the full story on Boyum IT: AVK (opens in a new tab)
  • Boyum IT customer story

    Louis Poulsen

    Architectural and decorative lighting · Worldwide

    14languages, with a 180-product catalogue in 12 of them

    Boyum IT reports manual product data processes reduced by 50%.

    “With Perfion, I am free to model product data as I please – and also to meet the needs of our various countries.”

    Maiken Høhrmann, Product Information Manager, Louis Poulsen
    Read the full story on Boyum IT: Louis Poulsen (opens in a new tab)

Company names, quotes and results are as published by Boyum IT Solutions. BPAS was not involved in these projects.

See all Perfion customer stories on Boyum IT (opens in a new tab)
Start here

Start with a product data assessment

A focused engagement with your product, marketing and IT leads.

  1. ReviewYour assortment, channels, languages and systems.
  2. RecommendA plain answer on whether a PIM is the right next step.
  3. PlanWhat it would take, if Perfion is the fit.

If Perfion is not the right fit, you will hear that from us too.

Speak withVipin KumarFounder and Solution Architect
Book a product data assessment

Chennai · Abu Dhabi

World first · 2025The world's first Boyum Partner Center of Excellence.Hosted in the cloud, and available for evaluation and proof-of-concept work across the Boyum IT portfolio.See it to believe it — get convinced by working on it.Explore the PACE platform