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Multi-channel sellers

Boyum ITPerfion PIM · Multi-channel sellers

One record, every channel always the same story

For sellers working across webshops, B2B portals, partner downloads and print, Perfion PIM feeds every channel from one governed record, so customers see the same product everywhere.

  • Connectors for Shopify, Magento / Adobe Commerce, BigCommerce and Sana Commerce
  • A branded partner portal and print publications from the same record
Book a product data assessment Try the channel preview
A product record at the centre, feeding Shopify, Magento, Sana Commerce, a partner portal, print publications and APIs.
  • 4commerce connectors, from Shopify to Sana Commerce
  • 2APIs: Perfion API and Ecommerce API
  • 10export formats for reports and publications
Sound familiar?4 signs your channels have drifted apart
  • The webshop, the B2B portal and the catalogue each describe the product differently.
  • Partners ask for images and datasheets by email, and get old versions.
  • Every new channel means another export, another spreadsheet, another owner.
  • A product change takes weeks to reach every channel, if it gets there at all.

One record feeding every channel addresses all four.

For multi-channel sellers

You sell everywhere. Your product should look the same everywhere.

Webshops, B2B portals, partner downloads and printed catalogues each need the same product in a different shape. When each channel keeps its own copy, they drift apart.

Perfion keeps one record and shapes it per channel, through connectors, mappings and publications.

Book an assessment
How Perfion feeds your channels

Built for every channel you sell through

Standard connectors and publishing, configured to your channels rather than custom-built.

Try it

Same record, four channels

Pick a channel and see how one product record is shaped for it.

Pick a channel

One product record, shaped for each channel. The fields light up to show what each channel uses.

Fields used from the record

FAM Pro stainless steel pump, 400 mm

€ 1,240

Built for continuous industrial duty. Easy to service.

250 mm400 mm630 mm
Add to cart

Same record. Four channels.

An illustration, not a live system. The product, prices and layouts are examples. Each channel's fields are set up in its connector mapping or report design.

PACE · World first 2025Work on a real system, not an illustration.PACE, the world's first Boyum Partner Center of Excellence, is hosted in the cloud for evaluation and proof-of-concept work. Bring your own channels. Ask for a PACE session
One change, every channel

Changed once, synced everywhere

Change a product once in Perfion. Connectors and publications carry it to every channel, and sync results are written back to the record.

Product recordFAM-400-SS
  • TitleFAM Pro pump
  • CollectionPumps
  • Main imagefront.jpgfront-v2.jpg
  • Images4
  • Sync statusWritten back

Changed once in Perfion

  • Shopify product
    Synced
  • Sana Commerce shop
    Synced
  • Partner portal
    Synced

Illustration: values and outputs are examples.

  • Full or delta syncConnectors add, update, deactivate or delete products in each webshop.
  • Sync results written backWebshop IDs, sync dates and error messages are written back to Perfion fields.
  • Hosted connectorseCommerce connectors can be installed as a hosted service.
  • One master file, every formatImages, video, audio and documents held once in Perfion’s digital asset management; each channel gets the size and format it needs.
Connect to
  • Shopify
  • Magento / Adobe Commerce
  • BigCommerce
  • Sana Commerce
  • Content Store
  • Perfion API
  • Ecommerce API
Record to channel

From one record to every channel

How a product reaches every channel with Perfion in the middle.

Perfion · Channel flow

One product, five steps to every channel

Every channel reads from the same record, so nothing is copied by hand.

Your flow will differ. The assessment maps your actual steps, systems and owners before anything is configured.

Map your flow in an assessment
  1. EnrichProduct recordText, images and specifications completed once in Perfion.Record complete
  2. MapChannel mappingEach channel's fields mapped to Perfion features, per store or market.Channels mapped
  3. SyncFull or delta syncConnectors add, update or deactivate products in each webshop.Webshops in sync
  4. SharePortal and printPartners download from the Content Store; catalogues are generated as publications.Partners served
  5. CheckSync resultsIDs, sync dates and messages written back to the record for follow-up.Nothing missed
Perfion customer stories

Perfion at work across every channel

Customer stories published by Boyum IT Solutions, the company behind Perfion. Each one links to the full story on Boyum’s website.

  • Boyum IT customer story

    CITIZEN

    Watch manufacturer · United States

    11 → 1systems and databases replaced by one source of truth

    Product data feeds the website, the webshop, Amazon and Microsoft Dynamics NAV.

    “Using a PIM system will give us better visibility and make the whole company better”

    Trish Keller, Chief Technology Officer, Citizen Watch Company of America
    Read the full story on Boyum IT: CITIZEN (opens in a new tab)
  • Boyum IT customer story

    ILVA

    Furniture and interiors retail · Denmark

    20×faster product content, written with AI inside Perfion

    About 6,000 products and 80,000 variants; more than 3,000 variant texts generated so far.

    “Compared to when I started, we are probably around 20 times faster. And at the same time, the quality is higher.”

    Lasse Hansen, Product Data Specialist, ILVA
    Read the full story on Boyum IT: ILVA (opens in a new tab)
  • Boyum IT customer story

    Bachofen

    Industrial automation · Switzerland and Liechtenstein

    10–15,000items in three languages, structured for the webshop

    Perfion connected to Microsoft Dynamics NAV and the Sana Commerce webshop.

    “The PIM system is an important investment in the future that is already paying off today”

    Christian Schuler, Head of Marketing and Communications, Bachofen AG
    Read the full story on Boyum IT: Bachofen (opens in a new tab)

Company names, quotes and results are as published by Boyum IT Solutions. BPAS was not involved in these projects.

See all Perfion customer stories on Boyum IT (opens in a new tab)
Start here

Start with a product data assessment

A focused engagement with your product, marketing and IT leads.

  1. ReviewYour assortment, channels, languages and systems.
  2. RecommendA plain answer on whether a PIM is the right next step.
  3. PlanWhat it would take, if Perfion is the fit.

If Perfion is not the right fit, you will hear that from us too.

Speak withVipin KumarFounder and Solution Architect
Emailvk@bpas.in Phone+91 98404 81581
Book a product data assessment

Chennai · Abu Dhabi

World first · 2025The world's first Boyum Partner Center of Excellence.Hosted in the cloud, and available for evaluation and proof-of-concept work across the Boyum IT portfolio.See it to believe it — get convinced by working on it.Explore the PACE platform